Commit to a cause and make a change now!

Class will be held held at EUR campus Woudestein and will start on November 10th at 17h00.

Do it now, it's free.

Advocacy is where it all starts

Are you eager to make a positive change but have no idea where to start? From environmental crises across the world to human rights violations, there are many issues that require action. For action to take place, the world needs attention and strategy around a problem, and advocacy is exactly how this happens.

Browse the Lesson Plan

This 6-week course will give you a holistic picture of how to advocate for a cause and create a step-by-step strategic advocacy campaign. Finally, you will get 50 euros of funding to turn your campaign into reality. We will help you stand up for what you care about.

Week 1: Goal Setting & Advocacy Strategy Development

You will meet your trainer and set a comfortable group. You will kickstart your campaign on a topic you feel passionate about. You will explore the basics of goal setting and strategy development. 

Week 2: Accessing the Truth

We will critically analyse news sources and create a well-established fact sheet for your cause. How do you know if something is true? Since knowledge is power, we will evaluate media sources and access truth despite misinformation. 

Week 3: Marketing & Pitching

You will be exploring more about your cause, your own project, your target group of supporters, and how to connect with them. You will also practice pitching your cause and project to the different groups of supporters you want to attract.

Week 4: Persuasive Communication & Negotiation

It's time to convince those who still have doubts. As an advocate, you will constantly be confronted with points of difference. We will explore the arts of negotiation and persuasive communication to come to an agreement.

Week 5: Community Building for Advocacy

It is one thing to learn fundamental theories, but it is another to listen to real experiences of successful advocates of change. Therefore, you will have the chance to meet one great example from the Netherlands.

Week 6: Build your own campaign

In the final week, we will make your passion project ready for execution. Next to presenting your campaign to your fellow group members, you will implement the skills learnt to make an impactful change now!

Created in partnership with

+25 students trained with a 78% course satisfaction rate

Students' Testimonials

The Advocacy Academy enabled me to support something I truly care about. Through training me and honing in on  necessary skills such as organisation (through developing a strategy), planning (through SMART goals), and  communication (through marketing, pitching, and negotiation), I was able to effectively implement my plan to increase diversity of professors in my program.

Claire Weiser

Important Information

LifeVersity is funded by the Community for Learning and Innovation which allow us to give the courses for free for EUR students and fresh alumni. A deposit fee has been installed in the registration process please read more about it here.

It's 100% Free

Upon registration, a deposit of 20€ will be charged to secure your spot. Once you have completed the course, you get your money back.

4 hours per week

Is the time you need to commit to finish the course successfully. Around 1 hour for prep work and 2.5 hours for the training.

Certified Course

If you complete the course successfully, you will receive a badge and a certificate that you can claim through Badgr.

Meet the trainers

Each group will have a dedicated team of trainers from both Erasmus Sustainability Hub and Amnesty International Student Group Rotterdam that will lead you throughout the whole program.


Thursdays at 17h00

As a psychology student, Yasmin is naturally interested in understanding what drives people’s passions and in finding out how they can utilise those to bring changes to their lives and the lives of others. Yasmin’s biggest passion is supporting children and adolescents to overcome the individual hardships they might face. Previously she has worked for different organizations that focus on decreasing social inequality by offering children and adolescents social and academic resources.


Thursdays at 17h00

Julia is a 2nd year of Management of International Social Challenges. She believes that advocacy is very much needed, especially in our times. Our interconnected world requires us to maintain an open dialogue with one another to solve global issues. Her passion is to contribute to that and to never stop learning along the way. In one on one conversations, Julia is rather a listener than a talker. So be ready to get asked a lot of questions when you see each other.


Small parts of some sessions might be recorded, or screenshots of the zoom calls might be taken for communication, education and/or marketing purposes.


*Applications work on a first-come, first-serve basis; however, time slots will only open if a minimum of 8 students enroll.


You can know more on how we manage your data on our policy page.

Sadly this cohort is full! We will be back in January 2023!

We are supported by the Students-for-Students Platform, part of the Community of Learning and Innovation. Want to get support too? Visit
We have become the hub for 21st century skill-training courses at EUR hosting over 16 different courses and masterclasses focused on developing the skills you need to succeed in your future life and career. 



If you have an idea for a course, or you are part of a student association and think to develop a course with us, please contact us at

© 2021 LifeVersity All rights reserved.