It's time to communicate the right message!
Class will be held at EUR campus Woudestein and will start on the week of September 19th, see time slots in the form below.
Do it now, it's free.
Class will be held at EUR campus Woudestein and will start on the week of September 19th, see time slots in the form below.
Have an amazing idea but you have no clue how to spread the word? Or are you invested in developing your own personal brand? Be a product, a service, or yourself, you need to be able to communicate the right message to stand out.
This 6-week course focuses on giving you the tools you need to understand, plan, launch and excel in your next marketing campaign.
You'll meet your instructor and establish a comfortable group. We will explore the customers' needs, fears and wants, to establish what the brand can offer them: value proposition.
In this session, you will learn how to construct a customer persona to understand who we are selling our value proposition to and be able to identify the customer journey.
Branding comes into play when we try to communicate our value proposition to customers and we need to be memorable. It's important to define how we see ourselves as a brand and how we want to be seen.
Now that we know how we want to be seen and perceived, we need to put it into tangible visual elements that clearly represent who we are and what we stand for.
Effective communication is measured on conversions. You'll learn how to establish objectives and utilize relevant marketing channels.
It's time to pitch your newly built marketing campaign & brand strategy in front of our shEURks.
This course is ideal for everyone with an interest in marketing: from entrepreneurs and creatives to students that aspire or are currently in a marketing position in a student association.
Not only I had a diverse group sharing all their own insights about the related topics, but my trainer was really helpful to teach us everything that was necessary to understand. It enabled us to practice some real life situations that are crucial for successful marketing techniques.
The Marketing Crash Course was the perfect transition for me to see how my previous knowledge can be applied in a new and creative way. Having a highly knowledgeable and welcoming teacher reminded me that being a beginner is an important role.
With no prior experience in marketing, this was a great introduction for me! DJ is super passionate about the subjects which makes the classes lively, also takes the time to thoroughly answer any extra questions & shares his personal experiences.
LifeVersity is funded by the Community for Learning and Innovation which allow us to give the courses for free for EUR students and fresh alumni. A deposit fee has been installed in the registration process please read more about it here.
Upon registration, a deposit of 20€ will be charged to secure your spot. Once you have completed the course, you get your money back.
Is the time you need to commit to finish the course successfully. Around 1 hour for prep work and 2.5 hours for the training.
If you complete the course successfully, you will receive a badge and a certificate that you can claim through Badgr.
Tuesdays at 16h30 or Thursdays at 16h30
Dheeraj (known to loved ones as DJ) will chat with you for hours about marketing. Having graduated from International Business Administration with a minor in Neuroeconomics, his approach blends strategy, marketing, and design to zone in on a win-win situation for the businesses he works with, and their customers. Dheeraj currently is a freelance website developer and marketing strategist, as well as the co-founder of the CreatEURs Guild. Previously, he has been a member of the marketing committees of both ECE Students and Extraordinary Life.
Small parts of some sessions might be recorded, or screenshots of the zoom calls might be taken for communication, education and/or marketing purposes.
Trainings are subject to change in format (online/offline) to adhere with the measures taken by the Dutch government and Erasmus University Rotterdam.
Interested in the Marketing Crash Course? We will contact you when registrations are open again.
