Marketing Crash Course will be back in September 2021!

Starting on the week of May 3rd:

The Online Zoom session will take place on Tuesdays and Thursdays at 16h. You can choose your preferred timeslot in our sign up form.

It's time to communicate the right message!

Created in collaboration with the CreatEURs Guild, Marketing Crash Course focuses on giving you the tools you need to understand how marketing and communications work together, giving you the basics to plan, launch and excel in your next marketing campaign.
Week 1: Value Proposition

You'll meet your instructor and establish a comfortable group. We will explore the customers' needs, fears and wants, to establish what the brand can offer them: value proposition.

Week 2: Customer Research

In this session, you will learn how to construct a customer persona to understand who we are selling our value proposition to and be able to identify the customer journey.

Week 3: Branding

To be able to communicate our value proposition to customers we need to be memorable - branding comes into play. It's important to define how we view ourselves as a brand and how we want to be seen.

Week 4: Visual Communication

Now that we know how we want to be seen and perceived, we need to put it into tangible visual elements that clearly represent who we are and what we stand for.

Week 5: The Marketing Campaign

It's not enough to just set the tone, we need to be able to communicate effectively. You will learn how design principles for effective, attention-grabbing communication.

Week 6: Final Assignment

Effective communication is measured on conversions. You'll learn how to establish objectives and utilize relevant marketing channels for your last assignment.


Who is this course for?

This course is ideal for everyone with an interest in marketing: from entrepreneurs and creatives to students that aspire or are currently in a marketing position in a student association. 

Last year, the course was completed by 12 participants, who gave an average rating of 8.4 overall course satisfaction.

Not only I had a diverse group sharing all their own insights about the related topics, but my trainer was really helpful to teach us everything that was necessary to understand. It enabled us to practice some real life situations that are crucial for successful marketing techniques.




Marketing is not only about strategic planning. It's about communicating the right message.

Scared of not knowing what to do? You will learn about the marketing process to prepare you to launch your own campaign. If you don't know what you and your brand stand for and how to communicate it to the word, not even the fancier software will assure you a successful campaign.


Dheeraj Ramchand       

(known to loved ones as DJ) will chat with you for hours about marketing. Having graduated from International Business Administration with a minor in Neuroeconomics, his approach blends strategy, marketing, and design to zone in on a win-win situation for the businesses he works with, and their customers. Dheeraj currently runs his own digital marketing service and is the Director of Marketing of Hive01 Rotterdam. Previously, he has been a member of the marketing committees of both ECE Students and Extraordinary Life.

Students trained


with a 84% course satisfaction rate

Created in partnership with


The course

The courses will be taught via Zoom. Your teacher will send you the Zoom link before the lessons

In addition to the 12 hours of class, you will need to do some preparatory work before class such as watching a few videos, and later in the course preparing your final assignment. The time you put into it will depend entirely on you. The more time you invest in this course, the more you will get out of it!

Yes, you will get our beautiful MCC certificate in PDF format. You need to attend the 5 out of 6 weeks of class, complete the final assignment and fill-out the end of the program survey. The certificate will be sent by the end of April.

Conditions to apply

You can sign up for any of our available courses until March 1st at midnight. You just need to fill up the form. We will contact you to confirm your participation in the course. Spots are limited. For this cohort, we will keep it simple: first come, first served.

Because of the current situation, all of our courses are hold fully online through the CANVAS platform, therefore you need to be an EUR students or fresh alumni with a valid ERNA ID.


No! Trainings are 100% free of charge. The whole LifeVersity project is possible thanks to the support of Community for Learning and Innovation and Students-4-Students. All we ask it's for you to commit to finish the course.

We are supported by the Students-for-Students Platform, part of the Community of Learning and Innovation. Want to get support too? Visit



If you have an idea for a course, or you are part of a student association and think to develop a course with us, please contact us at

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