It's time to communicate the right message!
Do it now, it's free.

The Course

Focuses on giving you the tools you need to understand how marketing and communications work together, giving you the basics to plan, launch and excel in your next marketing campaign

Trainings will be hosted ON CAMPUS on Mondays and Tuesdays at 16h00 starting on the week of September 20th.

Browse the Lesson Plan

Week 1: Value Proposition

You'll meet your instructor and establish a comfortable group. We will explore the customers' needs, fears and wants, to establish what the brand can offer them: value proposition.

Week 2: Customer Research

In this session, you will learn how to construct a customer persona to understand who we are selling our value proposition to and be able to identify the customer journey.

Week 3: Branding

To be able to communicate our value proposition to customers we need to be memorable - branding comes into play. It's important to define how we view ourselves as a brand and how we want to be seen.

Week 4: Visual Communication

Now that we know how we want to be seen and perceived, we need to put it into tangible visual elements that clearly represent who we are and what we stand for.

Week 5: The Marketing Campaign

It's not enough to just set the tone, we need to be able to communicate effectively. You will learn how design principles for effective, attention-grabbing communication.

Week 6: Final Assignment

Effective communication is measured on conversions. You'll learn how to establish objectives and utilize relevant marketing channels for your last assignment.

Created in partnership with

Students trained


with a 87% course satisfaction rate


Who is this course for?

This course is ideal for everyone with an interest in marketing: from entrepreneurs and creatives to students that aspire or are currently in a marketing position in a student association. 

Not only I had a diverse group sharing all their own insights about the related topics, but my trainer was really helpful to teach us everything that was necessary to understand. It enabled us to practice some real life situations that are crucial for successful marketing techniques.




Marketing is not only about strategic planning. It's about communicating the right message.

Scared of not knowing what to do? You will learn about the marketing process to prepare you to launch your own campaign. If you don't know what you and your brand stand for and how to communicate it to the word, not even the fancier software will assure you a successful campaign.


Dheeraj Ramchand       

(known to loved ones as DJ) will chat with you for hours about marketing. Having graduated from International Business Administration with a minor in Neuroeconomics, his approach blends strategy, marketing, and design to zone in on a win-win situation for the businesses he works with, and their customers. Dheeraj currently runs his own digital marketing service and is the Director of Marketing of Hive01 Rotterdam. Previously, he has been a member of the marketing committees of both ECE Students and Extraordinary Life.

What you need to know


Participation in the course is free, however full participation will be required once you signed up and you are selected. (First session is mandatory).


You will see your trainer once a week, for 6 weeks. Besides the coaching session there is preparatory material that you will need to cover before hand.


We know that life happens. As long as you do not miss more than one training session and you deliver the final assignment, you will get one.


Small parts of some sessions might be recorded, or screenshots of the zoom calls might be taken for communication, education and/or marketing purposes.


Trainings are subject to change in format (online/offline) to adhere with the measures taken by the Dutch government and Erasmus University Rotterdam.


*Applications work on a first-come, first-serve basis; however, time slots will only open if a minimum of 8 students enroll.


You can know more on how we manage your data on our policy page.

Ready to get started?

This time around, applications will be first come first serve*. Don't sleep on it and sign up as soon as possible! Once the spots are gone, they're gone.

Deadline for applications: September 15th at midnight.

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