It's time to communicate the right message!

Class will be held at EUR campus Woudestein and will start on the week of May 9th, see time slots in the form below.

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Do it now, it's free.

Learn how to communicate from a brand perspective

Have an amazing idea but you have no clue how to spread the word? Or are you invested in developing your own personal brand?

Be a product, a service, or yourself, you need to be able to communicate the right message to stand out. This 6-week course focuses on giving you the tools you need to understand, plan, launch and excel in your next marketing campaign.

Full Course Details

Week 1: Value Proposition

You'll meet your instructor and establish a comfortable group. We will explore the customers' needs, fears and wants, to establish what the brand can offer them: value proposition.

Week 2: Customer Research

In this session, you will learn how to construct a customer persona to understand who we are selling our value proposition to and be able to identify the customer journey.

Week 3: Branding

To be able to communicate our value proposition to customers we need to be memorable - branding comes into play. It's important to define how we view ourselves as a brand and how we want to be seen.

Week 4: Visual Communication

Now that we know how we want to be seen and perceived, we need to put it into tangible visual elements that clearly represent who we are and what we stand for.

Week 5: The Marketing Campaign

Effective communication is measured on conversions. You'll learn how to establish objectives and utilize relevant marketing channels.

Week 6: Final Assignment

It's time to pitch your newly built marketing campaign & brand strategy.

TESTIMONIALS

Don't just take our word for it

This course is ideal for everyone with an interest in marketing: from entrepreneurs and creatives to students that aspire or are currently in a marketing position in a student association.

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Not only I had a diverse group sharing all their own insights about the related topics, but my trainer was really helpful to teach us everything that was necessary to understand. It enabled us to practice some real life situations that are crucial for successful marketing techniques.

MAXIM TOTH HEINEMANN

BSc INTERNATIONAL BACHELOR ECONOMICS AND BUSINESS ECONOMICS

Dheeraj Ramchand

(known to loved ones as DJ) will chat with you for hours about marketing. Having graduated from International Business Administration with a minor in Neuroeconomics, his approach blends strategy, marketing, and design to zone in on a win-win situation for the businesses he works with, and their customers. Dheeraj currently runs his own digital marketing service and is the Director of Marketing of Hive01 Rotterdam. Previously, he has been a member of the marketing committees of both ECE Students and Extraordinary Life.

What you need to know

IT'S COMPLETELY FREE

Participation in the course is free, however full participation will be required once you signed up and you are selected. (First session is mandatory).

IT'S ONLY 6 WEEKS

You will see your trainer once a week, for 6 weeks. Besides the coaching session there is preparatory material that you will need to cover before hand.

YOU GET A CERTIFICATE

We know that life happens. As long as you do not miss more than one training session and you deliver the final assignment, you will get one.

RECORDINGS

Small parts of some sessions might be recorded, or screenshots of the zoom calls might be taken for communication, education and/or marketing purposes.

COVID SITUATION

Trainings are subject to change in format (online/offline) to adhere with the measures taken by the Dutch government and Erasmus University Rotterdam.

DISCLAIMER

*Applications work on a first-come, first-serve basis; however, time slots will only open if a minimum of 8 students enroll.

MANAGEMENT OF DATA

You can know more on how we manage your data on our policy page.

Claim your spot for the Marketing Crash Course!

Sadly our May cohort is full! We will be back in September!

NEW IDEAS?

If you have an idea for a course, or you are part of a student association and think to develop a course with us, please contact us at info@lifeversity.nl