Master the basics to plan, launch and excel in your next marketing campaign!

DEADLINE: OCTOBER 30th

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This 6-week training program will be held once a week, fully online.

Starting on the week of November 2nd:

Online Zoom sessions will take place on Tuesdays and Thursday, at 17h00.

You can choose your preferred time-slot on our sign up form.

Marketing is not only about strategic planning but also about communicating the right message.

Scared of not knowing what to do?

In this course, we will teach you all about the marketing process to give you the right tools for you to start your own campaign. Knowing how to use design programs is a plus, but if you don't know what you and your brand stand for and how to communicate that to the world, not even the fancier software will assure you a successful campaign.

IT'S TIME TO COMMUNICATE THE RIGHT MESSAGE

Marketing Crash Course is a free 6-week training program, with the ultimate goal of giving you the tools to understand how marketing and communications work together.
Week 1: Value Proposition

You'll meet your instructor and establish a comfortable group. We will explore the customers' needs, fears and wants, to establish what the brand can offer them: value proposition.

Week 2: Customer Research

In this session, you will learn how to construct a customer persona to understand who we are selling our value proposition to and be able to identify the customer journey.

Week 3: Branding

To be able to communicate our value proposition to customers we need to be memorable - branding comes into play. It's important to define how we view ourselves as a brand and how we want to be seen.


Week 4: Visual Communication

Now that we know how we want to be seen and perceived, we need to put it into tangible visual elements that clearly represent who we are and what we stand for.

Week 5: Attracting Attention

It's not enough to just set the tone, we need to be able to communicate effectively. You will learn how design principles for effective, attention-grabbing communication.

Week 6: Conversions & Final Assignment

Effective communication is measured on conversions. You'll learn how to establish objectives and utilize relevant marketing channels for your last assignment.

BE PART OF THE FIRST COHORT OF THIS COURSE.

Be the first to master a new set of marketing skills.

MEET OUR TRAINERS

Our team of trainers consist of experienced teachers. Each group will have a dedicated trainer that will lead you throughout the whole program.

Dheeraj Ramchand       

(known to loved ones as DJ) will chat with you for hours about marketing. Having graduated from International Business Administration with a minor in Neuroeconomics, his approach blends strategy, marketing, and design to zone in on a win-win situation for the businesses he works with, and their customers. Dheeraj currently runs his own digital marketing service and is the Director of Marketing of Hive01 Rotterdam. Previously, he has been a member of the marketing committees of both ECE Students and Extraordinary Life.

GET THE MOST OUT OF OUR COURSE!

Get a certificate

Upon completion of the course and successful delivery of the final assignment, you will receive a digital certificate.

FREQUENTLY ASKED QUESTIONS

The course

These sessions will last on average 2h.

EUR has a policy for blended education during term 1 and 2. While some of our courses will have offline and online version, Marketing Crash Course will take place on campus Woudestein.

Yes, you will get our beautiful Marketing Crash Course certificate in PDF format.

Conditions to apply

You can sign up for any of our courses from August 31st to September 11st. You just need to fill up the form. We will contact you to confirm your participation in the course. Selection will be done based on motivation.

Marketing Crash Course is open to EUR students, fresh EUR alumni and Hogeschool Rotterdam students.

Pricing

No. The whole LifeVersity project is possible thanks to the support of Community for Learning and Innovation and Students-4-Students. All of our courses are completely FREE for students and fresh alumni.

We are supported by the Students-for-Students Platform, part of the Community of Learning and Innovation. Want to get support too? Visit eur.nl/s4s