20 spots available for a limited time only
It's time to communicate the right message!
This 6-week course will be held at EUR campus Woudestein and will start on the week of November 4th, see time slots in the form below.
Do it now, it's free.*
This 6-week course will be held at EUR campus Woudestein and will start on the week of November 4th, see time slots in the form below.
Or are you invested in developing your own personal brand? Whether you're pursuing a career in marketing or not, understanding the basics of marketing is a must-have skill in today's fast-paced, competitive job market. You need to be able to communicate the right message to stand out.
Did you know that a study by the World Economic Forum found that marketing and sales is one of the top ten skills employers are seeking in new hires? With the knowledge you'll gain from this course, you'll be ahead of the curve and cover the basics.
This 6-week course is designed for absolute beginners, but the skills you'll learn are valuable for anyone looking to get ahead in today's competitive job market. From learning how to define a value proposition to creating your first marketing campaign, this course covers all the essentials. And the best part? You don't even have to have a background in marketing to benefit!
You'll meet your instructor and establish a comfortable group. We will explore the customers' needs, fears and wants, to establish what the brand can offer them: value proposition.
In this session, you will learn how to construct a customer persona to understand who we are selling our value proposition to and be able to identify the customer journey.
Branding comes into play when we try to communicate our value proposition to customers and we need to be memorable. It's important to define how we see ourselves as a brand and how we want to be seen.
Now that we know how we want to be seen and perceived, we need to put it into tangible visual elements that clearly represent who we are and what we stand for.
Effective communication is measured on conversions. You'll learn how to establish objectives and utilize relevant marketing channels.
It's time to pitch your newly built marketing campaign & brand strategy in front of our shEURks.
Discover what our past students have to say about the impact of the Marketing Crash Course.
Hear from our past students who have successfully completed the course and survived the questions of our shEURks. Our students have made real-life applications of what they learned in our final event where they pitched their marketing campaign. Check their stories and discover how this course helped them.
Not only I had a diverse group sharing all their own insights about the related topics, but my trainer was really helpful to teach us everything that was necessary to understand. It enabled us to practice some real life situations that are crucial for successful marketing techniques.
The Marketing Crash Course was the perfect transition for me to see how my previous knowledge can be applied in a new and creative way. Having a highly knowledgeable and welcoming teacher reminded me that being a beginner is an important role.
With no prior experience in marketing, this was a great introduction for me! DJ is super passionate about the subjects which makes the classes lively, also takes the time to thoroughly answer any extra questions & shares his personal experiences.
Erasmus University Rotterdam students and recent alumni can enjoy the Marketing Crash Course masterclass for free, thanks to the support of the Community for Learning and Innovation at Erasmus University Rotterdam. To secure your spot, a small deposit fee of 20€ is required during registration. Learn more about it here.
Get 100% free access with a commitment boost! A small deposit of 20€ secures your spot and is refunded upon successful completion.
Devote 4 hours a week, including 1 hour for prep and 2.5 hours for training, to complete the course and achieve success.
Showcasing your new skills to future employers with a badge in EduBadges, the official extracurricular certification platform from EUR.
Tuesdays or Wednesdays at 17h30
Dheeraj (known to loved ones as DJ) will chat with you for hours about marketing. Having graduated from International Business Administration with a minor in Neuroeconomics, his approach blends strategy, marketing, and design to zone in on a win-win situation for the businesses he works with, and their customers. Dheeraj currently is a freelance website developer and marketing strategist, as well as the co-founder of the CreatEURs Guild. Previously, he has been a member of the marketing committees of both ECE Students and Extraordinary Life.
Small parts of some sessions might be recorded, or screenshots of the zoom calls might be taken for communication, education and/or marketing purposes.
Trainings are subject to change in format (online/offline) to adhere with the measures taken by the Dutch government and Erasmus University Rotterdam.
Sadly, all spots are gone.
