How to tell them what they want to hear

Would you like to be able to craft a speech that influences and inspires your audience?

To be persuasive, you must be clear, convincing, and compelling. Persuasive speaking requires clarity, strategy, topic mastery, plus a sense of style and presence

It's a skill you will need in life and in your career. From pitching a business proposal, to suggesting a change to your boss, or even to deciding where to go on holidays with your friends, you will need to make arguments. Here is where persuasive speaking and pitching becomes handy!

In this masterclass you will: apply adequate rhetorical tools to relate to the audience and retain attention, apply rhetorical approaches to build a persuasive argument, conduct target group analysis of an audience, and choose which persuasive structure is most adequate to a given situation.

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The Masterclass Roadmap

Session 1: Persuade anyone

In the first masterclass, you will understand the definition of persuasive style of public speaking and learn how to conduct a simple audience analysis. We will also apply ethos, pathos and logos to a short persuasive speech.

Session 2: Construct Compelling Arguments

We will learn how to build an effective argument and how to apply a persuasive structure to our speeches. You will get introduce to the concept of speech yoga.

Session 3: Charming your Audience

You know the basics of crafting your pitch, it's time to tackle the audience. You will learn how to apply persuasive storytelling and to analyze persuasive figures of speech. You will have time to practice your final pitch.

Session 4: EURx Talks

It's time for the real deal. In this session, you will deliver your final assignment at our EURx Talks stage: a 2-minute pitch on a topic of your choice.

Jeroen Lemsom

As a stand-up comedian, Jeroen regularly charms the audiences in exchange for free beer tokens. During his studies, he taught various courses as a Teaching Assistant for the ESE and the ESPhil, where he practiced one of his greatest hobbies: motivating students by making the classes as engaging as possible. At LifeVersity he provides students with practical tips on how to make Public Speaking fun and entertaining, not only for the audience, but also for yourself!

What you need to know

IT'S COMPLETELY FREE

Participation in the course is free, however full participation will be required once you signed up and you are selected.

NEW 4 WEEK FORMAT

You will see your trainer once a week, for 4 weeks. Besides the training session there is preparatory material that you will need to cover before hand.

YOU GET A CERTIFICATE

As long as you do not miss any session and you deliver the final assignment, you will get a certificate and a Linkedin badge!

RECORDINGS

Small parts of some sessions might be recorded, or screenshots of the zoom calls might be taken for communication, education and/or marketing purposes.

DISCLAIMER

*Applications work on a first-come, first-serve basis; however, time slots will only open if a minimum of 8 students enroll.

MANAGEMENT OF DATA

You can know more on how we manage your data on our policy page.

Sadly our first cohort is full! We will be back with another masterclass in September!

If you are interested in the course, leave your email below and we will contact you next academic year with more info!

NEW IDEAS?

If you have an idea for a course, or you are part of a student association and think to develop a course with us, please contact us at info@lifeversity.nl

Learn to motivate audiences and pitch properly!